Friday, 6 April 2012

Ebooks Fuel Print Books, Says Lulu.com

Today Lulu.com gave a bit of good news for those of us who love print.

The news on their blog is that ebook sales seem to be feeding print sales. Print book sales at the website are up 9% (although, I believe that includes copies sold direct to self-published authors and small presses, as well as those sold direct to retailers and consumers) on 2010. Furthermore, ebook sales aren't, as anticipated, cannibalising print sales at Lulu. Rather, those who purchase ebooks are recommending titles to their friends, resulting in more print books purchased.

Following trends elsewhere, Lulu reported increased sales of ebooks on Christmas Day. But they also received a big spike in print sales a few days after this, suggesting readers of Lulu ebooks were then going on to recommend those titles to friends who didn't have ebooks, who picked up print copies instead.

This is excellent news, and one that should be encouraging to writers and publishers. Let's see where this leads us.

2 comments:

  1. I usually purchase eBook versions first these days. If I really like the book, or know I am going to want to read more from the author or publisher, I'll then buy the physical book (depending on my budget).

    There are just some books I need to physically hold in my hands. eBooks will never replace those. An example is "The Exegesis of Philip K. Dick". It contains all his unpublished work and notes. The eBook was $13.00. The hardcover was $26.00. I had to go for the hardcover.

    ReplyDelete
  2. You seem to represent a decent number of people. Lots of people have said this to me. Although, if I know I'll want the book (even just for completeness' sake), I usually won't want to buy both the ebook and print book, so will go straight for print.

    ReplyDelete